How much does Starbucks CEO Brian Niccol make?

Published On: August 23, 2024 10:11 am

Today we will know how much salary Starbucks CEO Brian Niccol earns, Brian has just become the new CEO of Starbucks.

Who is Brian Niccol?

Brian R. Niccol is an American businessman and the incoming chief executive officer of Starbucks, a role which he will assume on September 9, 2024, replacing Laxman Narasimhan. He previously served as chairman and CEO of Chipotle until August 31, 2024.

Brian Niccol Careers

Niccol started his career in brand management at Procter & Gamble. At P&G, he spent two years as a brand manager for ThermaCare, then moved to represent Pringles in December 2002.

In 2005, Niccol moved into the restaurant industry by joining Yum! Brands as a vice-president of strategic marketing. He led a research study that identified fathers as important customer segments, helping to increase sales at Yum’s Pizza Hut brand and improving the chain’s market share by an additional point. Two years later, he was appointed the chief marketing officer (CMO) of Pizza Hut.

One of Niccol’s primary challenges at Pizza Hut was helping the restaurant chain navigate the Great Recession. Throughout his tenure, Niccol introduced initiatives to help Pizza Hut’s digital marketing. In January 2008, the pizza chain introduced the option for customers to use their mobile phone to place orders via text message or through their website A year later, Pizza Hut released a mobile app on the iPhone, enabling customers to make meal orders remotely. After just two weeks, the app was downloaded 100,000 times from the App Store, and within three months, it generated $1 million in sales. Pizza Hut announced in October 2010 that they would be partnering with Foursquare to reward loyal customers with free breadsticks.

Less successfully, Pizza Hut briefly experimented with a new logo simply called “The Hut” throughout the first half of 2009. This was eventually retracted after poor public reception. Niccol said that the truncated name “ties in nicely with [today’s] texting generation,” explaining that the company wanted to make the phrase “common vernacular” for Pizza Hut.

Brian Niccol Salary in Starbucks

On August 13, 2024, Niccol was named the incoming chairman and chief executive officer of Starbucks^. Niccol will replace Mellody Hobson as the chairman and Laxman Narasimhan as the CEO. On the day of the announcement, shares of Starbucks gained 24.5%. Niccol will receive a starting salary of $1.6 million and a $10 million starting bonus. He will also receive an additional $75 million in equity grants, which are designed to pay out over time and an annual cash incentive opportunity at a target of 225 per cent of his base salary.

On August 19, 2024, it was reported that Niccol intended to commute to Starbucks’ Seattle headquarters from his California home via private jet on a weekly basis. He has since faced criticism for the environmental impact of this decision.

Conclusion

Niccol was on Bloomberg’s The Bloomberg 50 and Fortune‘s Businessperson of the Year, both in 2019. He was also on the University of Chicago Booth School of Business’s Distinguished Alumni list in 2020 and EatingWell’s American Food Heroes list in 2021.